Date : 2020-07-27
July is the off-season for traditional textiles, but in the production workshop of Hangzhou Hangmin Damei Dyeing and Finishing Co., Ltd. (hereinafter referred to as "Hangmin Damei"), you can still see trucks coming in and out, and gray fabrics piled up into mountains. For textile people this year, under the influence of the continuous international epidemic situation and the tension between China and the United States, the overall situation is not optimistic. Most textile enterprises and dyeing factories are struggling to survive, but there are still companies that can maintain absolute advantages. tend to get better. "If the operator's vision only sees that there is cloth today, and if there is no cloth tomorrow, it is easy to get into trouble." Lu Chongliang, director of the general manager's office of Hangmin Damei, told reporters that in order to cope with the impact of the epidemic, Hangmin Damei has come up with a lot of plans and measures to change its operation thinking in a timely manner and actively expand the market, which has achieved obvious results.
Grey fabrics are piled up into hills in the production workshop of Hangmin Damei
Before the epidemic, Hangmin Damei's product structure layout was 80-90% of foreign trade orders, and the remaining small amount of domestic sales orders. At the beginning of the outbreak of the epidemic in Europe and the United States in March, Hangmin Damei Dyeing and Finishing adjusted its strategy in a timely manner, and used the buffer stage of the "braking period" of foreign trade orders to promote the entire business team to focus on domestic customers. "Wuhan, as a hub in China, has also opened up a wave of market conditions in the domestic market since Wuhan was unblocked on April 8. We have made timely strategic adjustments to capture this wave of market conditions." According to Lu Chongliang, the company's operating rate this year is relatively stable and the highest Can reach 8-9 percent. Except for the lack of production capacity in February, the performance in March was basically the same as last year. Then throughout April-June, the production capacity also reached 60%-70% of the peak season last year.
Hangmin Damei's clean and tidy printing and dyeing workshop
How did Hangmin Damei quickly seize the domestic market in a short period of time? It is because the development of the company over the years has laid a solid foundation and is strong and solid. The predecessor of Hangmin Damei was Xiaoshan Yarn-dyed Finishing Factory established in 1991. In 1993, it was renamed as Hangzhou Damei Dyeing and Finishing Co., Ltd. with the introduction of foreign capital. In 2006, it was acquired by the listed company Zhejiang Hangmin Industrial Group Co., Ltd. After asset restructuring, it became today's Hangmin Damei. Hangmei Damei now covers an area of 150 acres, has 7 production units and 2,100 production employees, and implements refined management and lean production methods in an all-round way. Its products cover almost all apparel fabrics, including knitted and woven fabrics. , cotton, blended, polyester, printing, dyeing, etc. "When we first started, we were domestic customers. With the reform and opening up and the strengthening of corporate strength, we have attracted a number of foreign orders, so we know the needs of domestic and foreign customers well. At the same time, the steady development over the years has given us a solid foundation. Customer base." Lu Chongliang said that the huge customer base gave Airline Damei the dynamism, which stimulated new momentum and played an important role in quickly occupying the domestic market during the epidemic. "We have a wide range of production areas, and we can choose a differentiated production model, so that one product sells well in a period of time, while other products may be in the off-season during this period of time, and vice versa." Although it is the off-season of textiles, the aviation industry Damei's current daily output has also reached 600,000-700,000 meters, with a maximum of more than 850,000 meters.
HangminDamei has passed Oeko-Tex Standard 100, Blue Label Factory, CNAS National Laboratory and other certifications
Zhejiang Jiutian Benniao Textile Co., Ltd. is one of Hangmin Damei’s loyal customers. Mr. Ye, general manager of Jiutian Benniao’s production department, told reporters that the company has cooperated with Hangmin Delta since its establishment, “Delta’s product quality is stable and guaranteed. , we can start a fast-reverse supply chain, all relying on the support of Delta.” It is understood that Hangmin Delta optimizes and adjusts the production capacity range for high-quality customers such as Jiutian Stupid Bird, and can achieve the fastest delivery in 3-7 days. goods, laying a solid foundation for textile enterprises to build a fast-reverse supply chain.
(Text/Dajing 2020-07-27 Global Textile Network)
